银行导向是两大金融体系即银行导向型金融体系和市场导向型金融体系之一。它的企业外部资金主要来源于银行的贷款。且银行提供的外源融资所占的比重较高，而在美国，公司的资金更多地来源于证券的销售。
这家瑞士银行称其奉行“绩效导向的薪酬政策”。
The Swiss bank said it was committed to “performance-oriented compensation policies”.
它将帮助终结那种以获得利润为导向的误导销售和暗藏陷阱，而要求银行和非银行机构能够在价格和质量的基础上为消费者利益努力竞争。
And it will help to end profits based on misleading sales pitches and hidden traps; rather, Banks and nonbanks can compete vigorously for consumers on the basis of price and quality.
过去，银行是以产品为导向的组织，现在，我们基本上集中精力于市场层面。
We used to be a product-driven organization. Now we basically focus on market natures.
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