创立一个品牌需耗费数年时间和大量资金，购买现成品牌通常比较划算。

Building a brand can take years and POTS of money; buying an established one is often cheaper.

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死亡之组通常的意思是，三支实力非常接近的球队需为两个出线名额而争斗。

What group of death usually means is that three teams of broadly similar ability are obliged to fight for two qualification places.

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通常就经验而言，两种风格相对接近会引起视觉混淆因而需避免使用。

Choosing two styles that are relatively close causes visual confusion and should be avoided as a general rule of thumb.

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They come so instinctively and easily it's difficult, and sort of unnatural, to step back and explore them scientifically but if we're going to be scientists and look at the mind from a scientific perspective we have to get a sort of distance from ourselves and ask questions that other people would not normally think to ask.

他们来得如此本能，容易,这是困难的，有某种超自然韵味，退后，从科学角度研究他们,但如果我们打算成为科学家,从科学角度,看待心理,我们需同我们自身保持某种距离,问问题,问其他人通常不想问的。

耶鲁公开课 - 心理学导论课程节选