企业家明确企业根本使命，这是企业文化形成重要基础。
Basic mission of explicit business enterprise of entrepreneur, this is the corporate culture to become the important foundation.
对外是一面旗帜，对内是一种向心力——这是企业文化的魅力。
It a banner for external, and a centripetal force for internally, this is charm of enterprise culture.
从通用到百度，这是两种截然不同的企业文化跨越。
From general to Baidu, this is two kinds of disparate company culture span.
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