运用文献资料法、数理统计法、对比分析法等研究方法，对中国和美国两国的体育广告市场进行对比研究。
This paper uses analytical method, logic method, statistical method and analyses the American and Chinese sports advertisement markets.
广告策略是企业在广告活动中为取得更大的效果而运用的手段和方法。
Advertising the strategy is the means and the method that the business enterprise makes use of for obtaining greater result in the advertisement the activity.
最后，广告人员还运用各种方法使广告节目的声音不同于其他节目的声音。
Finally, advertisers try to begin commercials with sounds that are highly different from those of programming within which the commercial is buried.
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