它的运作流程如下：广告客户对他们所认为的潜在消费者所感兴趣的关键词进行投标。
It works like this. Advertisers bid on keywords that they believe potential customers will be interested in.
在成功投标中起的作用，包括能源和可持续性工程技术，以及运作方面的计划编制支持。
Buro Happold's role in the successful bid included energy and sustainability engineering, as well as operational planning support.
工程投标运作是一个综合性的系统工作。
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