只有当消费者被激励并能够经历费力的认知过程时，推理活动才可能发生。
Inferential activity is likely only when consumers are motivated and able to engage in effortful cognitive processes.
其中多数活动由区域成员本身执行，它们帮助激励学习过程。
Most of these activities are implemented by regional members themselves, which helps stimulate the learning process.
激励是一个用来描述开始，前行，坚持和心理活动这一过程的常用词语。
Motivation is a general term used to describe the process of starting, directing, and maintaining physical and psychological activities.
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