卡奇奥波的研究显示，孤独感会影响许多身体重要功能，至少部分是因为人体应激反应被过度激发造成的。

In his research, Cacioppo has shown that loneliness affects several key bodily functions, at least in part through overstimulation of the body's stress response.

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如果设计过度，它们会更富艺术性而非激发性，模糊了销售信息。

If over-designed, they can be more artistic than motivational, obscuring the sales message.

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避免过度使用抽象的，多音节的词。相反地，要用具体的语言来激发听众们的想象。

Avoid overuse of abstract, polysyllabic words. Instead, use concrete language that your audience can visualize.

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