提升跨文化广告传播的效果必须努力扩大和积累背景文化(体)的文化势能。
It is necessary to expand and accumulate the cultural potential energy of background culture in order to improve the effects of trans-culture advertisement dissemination.
传播中最前沿的一个领域是国际传媒关系，它所专注的是如何使新闻和广告媒体在跨文化中有效运行。
One cutting-edge sphere of communications is international media relations, which considers how news and advertising media can operate effectively in foreign cultures.
高语境广告作为一种广告类型，有着非语言传播的特点，在国际营销中发挥着重要的跨文化传播作用。
Characterized by their non-verbal communication, high context advertisements play an important role in cross-cultural communication.
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