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对委婉语现象的研究有助于培养跨文化交际意识，避免语用失误。
The study on euphemism phenomenon helps to cultivate the consciousness of cross cultural communication and avoid pragmatic errors.
探讨和对比不同文化背景下面子观差异及言语策略，有助于人们在跨文化交际的实践中避免语用失误。
It is very useful to explore the differences of face perception and language strategies in Chinese and Western cultures in order to avoid pragmatic failure in cross-cultural communication.
为避免跨文化交际中的语用失误，必须了解双方的文化背景。
In order to avoid pragmatic failures in intercultural communication, the cultural backgrounds of languages should be learned.
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