...思·凯勒（KevinLane Keller，1998）在长期的品牌研究基础上提出了基于消费者的品牌资产价值概念（Customer-based Brand Equity），其基本恩想是从消费者与品牌关系的角度认知品牌价值，而不是从财务的角度去衡量品牌价值，这一全新的观点表明：强势品牌之所以...
基于18个网页-相关网页
本文提出的债权资产“风险损失率”和“相对价值”的概念，对金融资产评估实践和应收账款评估操作具有一定的借鉴意义。
The concepts of "rate of risk-loss" and"relative value" submitted in this paper, among other things, are instructive for appraising the commercial banks and their receivable accounts.
采用文献资料法，就我国大型体育赛事场馆无形资产开发的概念、内容及价值进行分析。
The method of literature was used to analyze the concept, content and value of the exploitation of intangible assets of stadiums and gymnasiums for major sports competitions in our country.
应用推荐