按照购买者行为特征，进行产品价格定位。
The price position of the company was given by the behavior characteristics of purchasers.
前者包括四方面的内容即中间商因素影响分析，辅助机构环境分析，购买者行为分析和行业与竞争分析；
In the first content it is emphasized particularly on influence factors analysis which consists of four matters, they are middlemen, assistant organizations, purchasers and competitors.
依据相关理论，对国内铁路车辆行业的特征、营销环境、市场需求、购买者行为以及行业内竞争态势进行了分析。
Basing on these theory, the paper analyses characteristic, marketing environment, market demand, buyer behavior, and competition situation of domestic railway rolling-stock manufacture industry.
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