顺应论为＂名人广告＂的使用提供了一定的语言学理论基础，为广告创作者更加正确合理地运用＂名人＂这一语言手段提供一定的指导。
To a certain extent, the theory of linguistic adaptation provides some linguistic foundations for celebrity advertisement and serves as guidance for the proper use of "celebrity" in advertising.
本文从顺应论的角度，对广告语中的模糊语言进行了理论探讨，从诸多方面阐释了广告语中模糊用语对消费者心理规约的顺应。
This paper aims to conduct a theoretical analysis on the use of hedges in advertisement from the perspective of adaptation to the psychological motivations.
在概述语言顺应论的基础上，着重论述该理论对二语习得研究的启示及其实际应用价值。
Based on an overview of Verschueren "s points, our discussion in this paper focuses on the value of the theory and its possible application to the second language acquisition research."
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