由于对宇宙感知的角度不同，东方人和西方人在文化思维模式和语言表达方式方面存在着差异。
Easterners and westerners, because of their different perceptions of the universe, differ in cultural thought patterns and the use of languages.
同时，让学生了解中西文化差异及交际准则差异，尽量少犯语用错误，避免语言表达不得体或交际失误。
Meanwhile, let students understand the difference of the sino west culture so as to make less pragmatic errors and avoid communicative failures.
在英语教学中加强学生跨文化的意识的培养，注意文化差异，才能使他们真正把握语言表达的文化内涵，从而提高语言交际能力的准确性和恰当性。
In English teaching, it is necessary to deepen students' awareness of cultural difference so as to improve their ability to communicate in English correctly and appropriately.
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