文章拟通过词语、句式、修辞及民族文化心理，探索广告语言创意及翻译中具有含蓄性的语言风格，并就其功能进行研究。

This paper explores the implicative language style in the advertising creation and translation, and studies its functions in the respects of terms, syntax, rhetoric and culture psychology of nations.

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那家报社要求这个专栏作家把文章里的攻击性语言写得含蓄一些。

The newspaper asked the columnist to tone down his offensive remarks in the article.

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艺术家与设计师被训练以含蓄的语言增加交流与沟通的丰富性，而不仅仅是直接地功能性地交流。

Artists and designers are trained to use the language of implicit meanings to add a rich communicative element over and above direct functional communication.

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