作为一种特殊的专门用途语言，广告语在词汇、句法、修辞各个方面都有着自己独特的文体特点和美学特征。
As a language for special purpose, advertising language has its unique stylistic features and aesthetic characteristics in vocabulary, syntax and rhetoric devices.
法律英语是英语的一个特殊语域，具有区别于文学语言和其他实用文体的显著特点。
Legal English is a special register of English. It has the distinctive features which distinguish from the literary language, and other practical styles.
本论文旨在从文体学的角度，通过论述人类学、社会学、心理学、文化等因素对广告的影响，研究广告英语的语言特点。
This paper aims to study the language features of advertising English from the stylistic point of view and with view to the influential factors as anthropology, culture, sociology and psychology.
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