反复、镶嵌、超常搭配、仿拟、飞白、拟字等是广告在词语运用方面常用的修辞手法。
The common rhetoric means of advertisement in the use of words are repetition, embedding, unusual collocation, imitation, style of calligraphy and neologism.
《围城》语言的陌生化主要是通过转换词义、临时仿造、调整语序、拆解词语、超常搭配等方法实现的。
Besieged City accomplished defamiliarization through word concept conversion, temporary copy, adjust word order, explanation separately, abnormality of collocations.
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