广告诉求点是指某商品或服务在广告中所强调的、企图劝服或打动广告对象的传达重点。诉求点不明确的广告，不是成功的广告。
但是，不管怎么说，他们的最新激光唱片具备别人没有的诉求点。
Somehow, though, their latest CD has a focus that the others have lacked.
还可以借助产品的部分标识作为诉求点。
You also could use product's part identification to be a glittery point.
广告诉求点与受众需求的契合是实现受众广告卷入的前提。
Ads with the demands of the audience fit the needs of the audience realize ads are a prerequisite for involvement.
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