广告策划/设计/文案 Advertising Creative/Design/Copy writer ; Advertising Creative
技术设计文案撰写 Technical Design Document
方案设计文件翻译 Schematic Design
详细设计方案文件 [计] detailed design plan document
文案设计 The text design
今天我们将讨论为什么文案是如此的重要，谁又应该学习掌握它，以及如何做好内容为中心的设计。
Today we'll discuss why copywriting is so important, who needs to learn it, and how to create content-centric designs.
如果一个网站设计机构希望增加销售额，有一种相对容易且快捷的途径：出售文案服务。
If a web design agency wants to increase their sales, there's one way that's easier and quicker than the rest: sell copywriting services.
这要求每个人，包括从管理层到一线员工(包括设计师、开发人员、文案人员和经理)都用相同的方式思考并实施。
It requires a need for everyone from board level to those on the shop floor (including designers, developers, copywriters and managers) to be thinking the same way and doing the same things.
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