最后，研究人员对这些被试者关于这些单词的记忆程度进行了测验。

Afterwards, they were tested on their memory of the words.

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而事实却是，要达到如此认知和记忆程度甚至能耳熟能详，需耗大量时间和资金。

Truth is, however, it takes a lot of money and time to achieve top-of-mind awareness and recall.

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被试对象按照顺序看到了一些不同字体大小的单词，然后被要求预测出对每一个单词的记忆程度达到的什么水平。

The participants were serially shown words in large or small fonts and asked to predict how well they’d remember each.

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