...响 评价广告效果之四元素分析 1 到达率(Reach Rate)即所有消费者中看到了所 投放广告的人群比例、2 记忆率(Unaided Ad Awareness) 即所有消费者中在没有 任何提示的情况下就能够回忆起某支广告的比例。
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对于95%记忆率，多数词条不超过10次背记便可记住终生。
For retention of 95%, majority of items will be repeated no more than 10 times in the whole life.
要想提高自己的单词记忆率建议大家可以选择有目的性的记忆单词。
If you want to improve their word memory rate suggest you choose to have purpose memorizing words.
有趣的是在手机短信广告方面，两者的记忆率recall rate非常接近22.5% vs。
Interestingly, with regards to ads in SMS messages, the Numbers were pretty close (22.5% vs. 17.6%).
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