“不管志愿者是否喜欢花的香味，”赫什说。“一些人表示他们讨厌这种气味，但他们在有香气的房间里仍然更有可能会买鞋。”

"Whether the volunteers like the flower scent or not didn't matter," Hersh says, "Some reported that they hated the smell, but they still were more likely to buy the shoes in the scented room."

youdao

气味与文化价值息息相关：在某些文化中被认为是令人讨厌的气味，在另一些文化中却完全可以被接受。

Odours are invested with cultural values: smells that are considered to be offensive in some cultures may be perfectly acceptable in others.

youdao

我讨厌那个气味，是她不得不用的烂油发出来的，但是我喜欢她做的意面酱。

I hated that aroma, which came from the poor oil she must have used, but I loved her spaghetti sauce.

youdao