渠道成员之间的目标差别、决策权与资源竞争、职能缺位、认识差距、沟通不畅等是渠道冲突产生的直接原因。
The direct causes of conflict are the differences in their objective and understanding, competition for decision-making authority, functional vacancy, poor communication and the others.
二是兴趣和认识的差距。
从这里，他们应有足够的基础来认识如何弥补他们实际情况的任何差距。
From here, they should have enough of a foundation to know how to fill in any gaps that are specific to their actual scenario.
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