前者主要源于认知、表达及意义映射的模糊；后者则主要是出于交际策略和语境效果的需要。
The former mainly comes from the ambivalence of cognition, expression and meaning mapping, while the latter is mainly out of the need of communicative strategy and context effects.
根据关联原则，人类交际认知在于花最少的努力去获取最大的语境效果。
In light of the relevance principle, the human cognitive communication is always geared to the greatest contextual effects for the smallest effort.
关联理论认为，在交际中接受者总是追求和遵循最佳相关的目标：即在认知过程中力图以最小的投入获取足够的语境效果。
Relevance theory states that, in communication receiver always pursue and follow the best related target: namely, in cognitive process with the smallest input to get enough contextual effect.
应用推荐