修辞的目的在于提高言语表达的社会效果，使言语接受者乐于接受，产生共鸣。
The purpose of rhetoric lies in enhancing the social effect of wores, making the words receiver deligted to receive them, thus sympathy is aroused.
修辞效果是指言语单位在言语中表现出来的语义信息的表达功能。
Rhetorical effect refers to the function that speech units convey semantic information in the course of language communication.
英语委婉语是人类语言中的一种普遍现象。它是人们在社会交际过程中，为了实现预期的交际效果而创造出的一种有效的言语表达方式。
The Euphemism is a phenomenon of language in human society, which is created when people are intent to realize the expecting results in the social communication.
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