摩根·斯坦利的Balaji Jayaraman补充说，购买捷豹和陆虎明显是：“破坏品牌价值，缺乏整合效应并且会带来高额运营成本。”
Balaji Jayaraman of Morgan Stanley added that buying JLR was clearly "value-destructive given the lack of synergies and the high-cost operations involved."
激动效应如此普遍，它会导致许多错误的决定(购买毫无价值的药物、补充品、膳食计划、拒绝给儿童接种疫苗，等等)。
The vividness effect is widespread and often leads to bad decisions (purchasing worthless drugs, supplements, dietary programs, not vaccinating children, etc.).
他补充说：“闻咖啡豆的气味要比喝咖啡更好。”但是否其他食物的气味会产生类似的效应呢？
He added: "Is it better for us to smell coffee bean aroma than to drink coffee, or would any other food-related odour produce similar effects?"
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