当你已经从现行的行销方式中榨出最后一丝绩效之后，接着就要开始寻找有哪些新的行销概念可以尝试。
Once you've extracted every last bit of performance from your current marketing, you then start looking for new marketing concepts you can try.
介绍主要行销的概念和现象，特别是传递利益给顾客的核心主题。
Introduce you to key marketing ideas and phenomena, especially the core theme of delivering benefits to customers.
行销的主要概念是超越国界并且行销必须可被分析并适应新环境。
The basic ideas of marketing transcend national borders and it is essential to be able to analyze and adapt to new environments.
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