它通过互联网来建立起它的观众：一个接一个的神秘电影预告片，未知的电影指向了一个网站，并且开始了一场在线的寻宝行动以发掘更多的线索。
It built its audience on the Internet: a mysterious trailer for another, unidentified movie led to a website and started an online treasure-hunt for more clues.
如果你正使用小型计划和依赖较高程度的自发性在采取行动时，为你的团队提供线索和信息是重要的，这样他们才能同你一起前行。
If you're moving ahead with mini-plans and a higher degree of spontaneity, it's important to provide cues and information to your team so they can move with you.
随后，社交网络上发起了持续的活动，迫使警方重新采取行动，从视频中寻找线索。
What followed was a sustained campaign on social networks to force the police back into action and to uncover clues from the video.
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