如果在使用定位服务时发现定位广告，近一半用户会采取行动。
Nearly half of those who noticed ads while using a location-based service took some action.
广告作为一种特殊文本，其最终目的和功能是说服消费者采取行动购买宣传的产品或者服务。
As a special text type, the purpose of advertising is to persuade the audience to get action to buy the products or services advertised.
广告的目的是使人认识、理解某个公司、某种商品或服务，以说服消费者采取行动。
The purpose of AD is to spread the main idea of a company's products or service home, to persuade consumers to take action.
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