营销是一种因商业而产生的商业行为,也属于行为的范畴。由于每个产品都需要营销,使得消费者在接收过多的商业营销行为之后,对这种纯商业营销产生麻木反感,甚至厌恶。这导致了现在很多营销越来越成为一种无效的营销,不仅耗费了大量的金钱,损失了企业的品牌形象,还使得企业发展受到阻碍。
我们聊了很多话题,从个人理财到行为变化,劝说心理,营销策略,媒体及出版等行业。
We were spinning on all sorts of topics, from personal finance to behavioral change, the psychology of persuasion, marketing, strategy, media, publishing.
各种各样的大学似乎都曾有过可鄙的营销行为,所以应该对他们一视同仁。
All sorts of colleges seem to have been guilty of shabby marketing. They should be treated the same.
诚然,即使销售的机票数量很少,泛蓝的网上竞拍机票的行为是一个营销策略。
Of course, given the small number of tickets on sale, JetBlue’s auction was chiefly a marketing stunt.
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