分析报告并跟踪结果，将之反馈到营销活动和网站的优化上。
Reporting and tracking results will be analyzed and flow back into the optimization of the marketing campaigns and the website funnel.
跟踪使用情况，得到营销数据。
Jackson说，人们考虑过被数据跟踪的事，并考虑过保护个人信息不被网上营销公司侵犯，虽然这些公司本质上自己也没有任何防御措施。
People concerned about data tracking and protecting their personal data from being poached by online marketing firms are essentially defenseless as well, Jackson says.
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