很少有公司因为营销失误而陷入困境，更多的都是源于管理失策，但都往往嫁祸于营销。

Very few companies get in trouble because of marketing mistakes. They get in trouble because of management mistakes which management usually blames on marketing.

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坏消息是酒店必须对营销和客户沟通、库存分销基础和人力资源管理进行规划。例如，你需要在2011年增加市场营销费用。

The bad news concerns the need for fresh investments in marketing and customer engagement, inventory distribution infrastructure and human capital i.e. the need to increase marketing budgets in 2011.

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例如，很多酒店管理者都会执着于社会媒体和手机营销能为他们带来多少回报。如果你只是单独使用这两种营销手段，它们的ROI都不是十分显著。

For example, many hoteliers are struggling to justify returns from social and mobile marketing initiatives which rarely produce significant ROIs as stand-alone marketing formats.

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which makes sense if you're doing international business, and you learn about multicultural marketing and management,

学国际商务当然应该这么做，学习多元文化状态下的营销和管理，

学习外语的重要性 - SpeakingMax英语口语达人