第四章运用市场营销组合理论分析了万路运业的服务营销组合策略。
Chapter four analyses the tactics of service marketing of Wanlu by means of marketing mix theory.
本文主要是研究营销组合理论在中小零售企业的系统运用问题，属于应用研究。
This article is to examine the marketing combination theory of small and medium-sized retail enterprises in the application of the system, which applied research.
营销组合理论的具有连续性。新旧组合理论不是相互替代而是相互补充和完善。
Marketing mix theories have undergone a continuous history, in which they got mutually complemented and perfected.
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