媒体世界已经从广告支持的免费内容向免费增值模式转变：用免费的样本为付费服务做营销，重点在于附加收费部分。
In the media world, this has taken the form of a shift from ad-supported free content to freemium - free samples as marketing for paid services - with an emphasis on the "premium" part.
你的新服务需要得到销售和营销人员的支持。
Your new service to get sales and marketing staff for their support.
正如Safaricom在肯尼亚的所做，MTN用大规模的表现将钱寄回家这种单纯愿望的营销战来支持其手机钱包服务的建立。
MTN backed up its launch with a huge marketing campaign based around the simple idea of sending money home, as Safaricom had previously done in Kenya.
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