最后，探讨易维平台的网络营销效果评估的指标及评估办法。

Finally, discuss the performance evaluation indexes and methods to evaluate the net marketing strategies.

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因此，企业需要通过量化的评估手段来衡量每次营销活动的效果，并建立持继的市场策略评价及优化机制。

Therefore, the enterprise needs to weigh each marketing activities through the quantitative evaluation methods, and establish the following marketing strategy evaluation and optimization mechanism.

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网站营销数据分析，包括客户需求分析、目标市场分析、推广效果评估等；

Online marketing data analysis, including demanding of customers, target marketing analysis and promote result valuation.

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