研究儿童消费主义的历史学家丹尼尔·库克认为，这其实是上世纪30年代作为服装制造商的一种营销手段流行起来的。

Turns out, according to Daniel Cook, a historian of childhood consumerism, it was popularised as a marketing trick by clothing manufacturers in the 1930s.

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“如果这是在1980年代，我得需要一间角落办公室，”25岁的理事会会员暨Marketing Zen创始人夏玛·卡巴尼(Shama Kabani)坦言，Marketing Zen是一家达拉斯的数字化营销公司，年收入达7位数。

"If this were the 1980s, I'd need a corner office," says Shama Kabani, 25, a Y. E. C. member and founder of marketing Zen, a digital marketing firm in Dallas, with yearly revenue in the seven figures.

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60年代早期也在哈佛商学院的E. Jerome McCarthy教授提出市场营销组合包括四个要素：产品、价格、地点和促销。

Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.

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