设计营销学管理学简论 Design marketing and management
方法：以市场营销学理论为基础，采用文献检索和对比分析法。
METHODS:This study was conducted based on marketing theory using literature retrieval and contrast analysis method.
通过论文的写作，对市场营销学理论的加深了理解，对实际的营销工作起到了指导作用。
By finishing the thesis, the writer has widened and deepened the knowledge of marketing theories which supplies guidance for market assignments in the future.
论题结合市场营销学理论，探析了旅游规划中的营销概念问题，建立了旅游营销概念设计的一般逻辑结构图。
Based on marketing theory, this paper discusses the marketing concept in tourism plan and tries to set up a general logical structure model for tourism marketing concept design.
应用推荐