...keting Channel [当代财经 Contemporary Finance & Economics] 营销人员管理策略 [经营与管理 Management and Administration] 转型期营销渠道关系的特性和管理 [商业时代 Commercial Times] ..
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解释顾客关系管理及其策略。分析营销人员在未来将要面临的主要挑战。
Understand customer relationship management and strategies. Realize the major challenges facing marketers in the new "connected" millennium.
本文运用了理论分析和实证分析方法，旨在通过对营销人员的心理分析和对策解析，为企业管理营销人员提供行之有效的管理策略。
Applying the theoretical and empirical analysis, the thesis analyzes the psychology of marking staff in order to provide useful management strategy for marketing staff.
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