拥有全球性品牌的公司能够在新市场迅速获得认可，但日本企业往往更重视高端名牌之类更狭窄的市场领域。
Companies with global brands can win recognition very quickly in new markets but Japanese companies have tended to focus on narrower market segments such as prestige.
西南航空公司、Zappos、万豪酒店、亚马逊等公司在客户服务方面获得良好的口碑，客户对产品忠诚认可，进而能获取长久的利润，也赢得了市场的份额。
Companies that score high on the customer service scoreboard, such as Southwest Airlines, Zappos, Marriott and Amazon.com, earn customer loyalty that translates into long-term profits and stock gains.
将自力更生的时间尽可能延长，可以让你的产品或服务有时间去获得市场的认可与追捧。
Bootstrapping for as long as possible gives your product or service time to gain traction and catch on.
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