《药品广告》是中国广播电视出版社2001年出版的图书,由胡天佑编著。
一、药品广告的含义 了解 药品广告(Drug advertisement)是以销售药品为目的的产品广告。它是通过多种媒体向社会宣传药品,以加强药品的生产者和经营者与用户之间的联系,从而达到销售药...
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广告主 ... 药品说明书(package insert) 药品广告(advertisement of Drug) 药品广告(advertisement of Drug) ...
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探讨我国药品广告的整治-中国学术期刊网 关键词:药品广告;违法;监管 [gap=315]Key words:medicine advertisement; illegal; supervision
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澳大利亚药品广告监管模式简介及对我国的启示 - 中国新药杂志 关键词: 药品广告;监管;模式 [gap=600]Key words: drug advertising; regulation; mode
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The facticity of drug advertisements is more important to consumers,so it's very necessary to strengthen the supervision and administration system of drug advertisements.
药品广告的真实性对于消费者尤为重要,因而加强药品广告的监督管理十分必要。
参考来源 - 我国药品广告监督管理制度研究Pharmaceutical advertising,as an important carrier of Integrated Marketing of pharmaceutical enterprises,is directly related to the legitimate rights and interests of consumers by its authenticity and reliability.
药品广告作为医药企业整合营销的重要载体,其真实性和可靠性直接关系到消费者的合法权益。
参考来源 - 浅谈我国虚假药品广告的监管对策Sixth, it is the system of complaint against false drugs advertisement.
六是虚假药品广告的投诉制度问题。
参考来源 - 虚假药品广告法律规制研究At present, the medicine advertising market order of many countries are in a bad order.
当前,不少国家的药品广告市场秩序相当混乱。
参考来源 - 药品广告法律规制研究·2,447,543篇论文数据,部分数据来源于NoteExpress
前言:目的:为我国药品广告的监管提供参考。
OBJECTIVE: To provide references for the control of drug advertisements in China.
随着药品广告业的迅猛发展,违法药品广告的现象也日益暴露。
Along with the rapid development of the medicine advertisement industry, the phenomenon of the illegal medicine advertising also exposes increasingly.
因此从理论联系实际的角度探讨提高药品广告的效益问题显得尤为重要。
Therefore, it is very important to discuss how to improve the benefit of drug advertisement in the aspect of theory combined with practice.
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