因此，对于零售商的挑战不是说“如何模仿苹果商店”或者模仿其他一些看似不错的商业模式。

So the challenge for retailers isn't "how do we mimic the Apple store" or any other store that seems like a good model.

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苹果成功的的一个重要部分是因为用集中精力制造少量的伟大产品并通过它的著名小型零售商店为其产品创造环境。

A big part of Apple's success is because of its focus on making just a handful of great products and curating an experience around them in its famously minimal retail stores.

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昆明一家苹果授权零售商的张经理指出大部分消费者并不知道那些苹果商店是假冒的

The manager of an authorized reseller in Kunming, who gave only his surname, Zhang, said most customers have no idea the stores are fake.

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