蒂姆·库克在今年8月接替乔布斯成为苹果首席执行长，本周的手机新品发布会由他所领导的管理团队举行，外界普遍认为这次发布会还过得去却平平无奇。
This week's announcement of a new iPhone by a management team led by Tim Cook, who replaced Mr.Jobs as chief executive in August, was generally regarded as competent but uninspiring.
尽管苹果对基于iOS的第三方应用的微管理之苛刻众所周知，但软件开发人员仍趋之若鹜，开发了各种游戏、生产力工具、以及其他运行于iOS手机和平板电脑的应用。
Despite Apple's notorious micromanagement of its third-party apps, developers have flocked to create games, productivity tools and other applications for iOS phones and tablets.
公司管理层努力平衡芯片制造业务和手机业务的利益。 在为苹果的iPhone供应芯片的同时，该公司也在推广自己的手机产品。
Management battles to balance the interests of its chipmakers against the mobile phone unit, with the company supplying the chips for Apple's iPhone, while marketing its own devices at the same time.
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