由于语言和文化上的差异，英语广告中大量使用的修辞手法给我们的理解和翻译带来了一些困难。
Due to the differences between English and Chinese language and culture, the rhetorical devices used in English advertisement have brought difficulties to our understanding and translation.
头韵是英语中最常用的修辞手法之一，具有节奏美和音韵美，能增强语言表现力。
Alliteration is one of the most frequently used rhetorical devices in English. It is very expressive as a result of its rhythm and melody.
阐述了重复法、夸张法、比喻法等修辞手法在语言中的运用，探讨了修辞手法在英语语言中所起的强调作用及其重要性。
This paper probes the emphasis function and importance of rhetorical devices in English language from the application of repetition, hyperbole, simile and so on.
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