节目定位是指节目制作人员对播出节目的思想内容、目标受众、节目样式、制作风格等的划定，对节目设置的目的和宗旨所作的事先规划。
音乐和定位服务迄今还是DoCoMo的弱项，不过DoCoMo已经在高端机型中加入了上述功能，并且同电视台签订了协议，向其用户的手机播送电视节目。
DoCoMo, hitherto weak on music and location-based services, has added such features to its pricier handsets and done deals with broadcasters to stream television to its subscribers' phones.
“角色原则”要求主持人必须明确自己在节目中的地位和作用，从“自我定位”、“非我表演”及“角色转换”三个方面明确“你是谁”。
This principle requires the Anchor to understand his status and function in the program from three aspects: "self-orientation", "nonego performance" and "roles conversion".
证券市场的持续走强，给证券节目的传播带来了新的机遇，然而，传统的证券节目在内容、主持人的定位上存在严重的偏差，它影响了传播的效果。
The traditional securities program, however, has a serious deviation in the orientation of contents and emcees, which has influenced the spreading effect.
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