本文在此基础上提出了将客户价值和艺术价值加以平衡的艺术品营销战略理念,强调艺术市场营销应该将艺术体验作为核心客户价值。
It proposes that art consumers should be seen as co-producers in the total art process and advocates that arts marketing should focus on the artistic experience as the core customer value.
邓文迪也把相当多的精力投入到一个叫Art . sy的网络项目上,该项目旨在彻底变革艺术品新闻在网上的传播方式,特别是其营销方式。
Wendi's considerable dynamism is also focused on a Web project called Art.sy, meant to revolutionize how news of artworks gets spread on the Web, and especially how they get sold.
该公司的营销经理说:“这是一件艺术品,它的新家里的概念为基础。”
You are the marketing managers of a new start up company in China.
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