从色彩心理角度提出色彩在心理方面具有传达信息、激发情感、产生联想的作用。
From the aspect of the color psychology, communicating information, inspiring sensibilities, arousing association of ideas are important functions of the color.
阐述了色彩与形状在情感传递方面的作用，并就其对节日礼品包装设计所带来的影响进行了分析与探讨。
This paper discussed the function of emotion transfer by color and form, and then analyzed its influence on the festival gifts packaging design.
色彩是沉默无言的，然而却能透过人的眼睛在人的心里沉淀为一种心境，色彩带给人的情感作用是不容忽视的。
The color is wordless, but it can deposit a mood in one's heart through permeating the eyes. The color can arouse the affectivity, which can not be ignored.
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