上世纪80年代，奈特曾公开嘲笑彼时刚刚兴起的有氧运动趋势，并且坚持认为，耐克应该继续专门为精英运动员设计产品。如此刚愎自用的代价是，眼睁睁地看着锐步(Reebok)由于销售女款运动鞋而取代耐克成为行业王者。

Knight scoffed at the 1980s aerobics trend and kept Nike focused on designing for elite athletes, only to see Reebok overtake his company by selling sneakers to women.

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