消费者在搜索网站时，他们很容易看见排在页面上部的自然搜索结果。
When searching the Web, it is hard to miss local results that show up on top of organic results.
当用户打开一个新的窗口，尝试用同一关键词进行第二次搜索，显示的为标准的自然搜索结果。
When the user attempted to recreate the same results by opening a new tab the results returned were of the standard organic variety.
因此自然搜索结果显示何种最有效的搜索引擎相信可以满足客户的期望，当他们搜索某一关键字。
Therefore the natural search results indicate what the search engines believe most effectively satisfies their customer's expectations when they search on a particular keyword.
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