保罗也获得了珍贵的当耐克公司于去年通过邀请他参加迈克尔“乔丹鞋品牌它的”独家名单的球员用自己的版本。
Paul also received a prized endorsement last year when Nike invited him to join its exclusive list of players with their own versions of a "Michael Jordan Brand" shoe.
品牌甚至可以调配出一种独家颜色，并且用自己的品牌去命名，这样能将独特性推到极致。
A brand can go as far as adopting a distinct color hue and naming it after itself creating a further emphasis on its uniqueness.
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