7月，现代汽车持续给它的竞争者们施压，推出油价补贴计划，即夏季月份购车者在1年内每加仑油补贴1.49美元，而不是做有可能损害品牌形象的广告刺激。
Rather than advertise vehicle incentives that can damage brand image, Hyundai introduced Assurance Gas Lock, which guaranteed summer-month buyers $1.49-per-gallon for a year.
衰退不是使顾客的热情减少了，而只是使顾客的热情被掩盖住了。 但当现代汽车的担保计划受到如此多的追捧时，担保计划还不是唯一的前进之路。
But while its Assurance Program received heavy support, it wasn't the sole route of advance.
在美国，丰田有可能面临来自底特律汽车三巨头中至少两者更长期的竞争，而现代和大众开始在丰田之后紧追不舍。
In America, Toyota is likely to face much more consistent competition from at least two of Detroit's Big Three, while both Hyundai and VW are starting to snap at its heels.
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