通过实施交互式营销策略，提供满意的顾客服务正是许多企业网络营销成功的关键所在。

Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing.

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探讨了通过采用BP神经网络技术对库存进行管理的新的理念和方法，以达到消除企业的高库存现象和提高顾客服务水平的目的。

To eliminate the enterprises' high inventory and improve the customers' service, this paper discussed the new idea and method that manage the inventory by using the BP neural networks technology.

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